Gaming, Esports & Streaming Partnerships for Charities

Give your cause a live audience.

Co-op Campaign helps charities understand the esports and games ecosystem their audiences live and breathe. Games, platforms, leagues, teams, streamers, channels and more form a complex tapestry. Only people who have built these ecosystems first-hand can truly understand them, and help newcomers evaluate and navigate them. I help you reach the right people, in the right way, with vetted partners you can trust.

LIVE 01 · THE IDEA

Co-op Campaign

Every day, millions of people play their favourite game, watch their favourite streamer and cheer on their favourite esports team, often all three. When that creator or team talks about a cause and gives their audience a reason to care, the community shows up. Chat cheers every donation. The goal bar fills in real time. Supporting the cause becomes something people do together.

And it works both ways. Gamers can raise serious money and awareness, but many causes matter to them directly too, from mental health to violence prevention and wellbeing. The right campaign doesn't just ask something of the community; it gives something back.

If you're a charity that wants to engage this audience, I can help. I bring 15 years inside games and esports, and can advise on everything from strategy and approach to which games, esports and streamers are the right fit for your cause.

Streaming setup with camera, microphone and headphones

LIVE 02 · THE GAP

The Giving & Engagement Gap

Fewer people are giving, and the drop is steepest among the young. Young people are also getting harder to reach as they move to newer platforms and away from traditional media. They haven't stopped caring, far from it. They've moved to places where traditional approaches don't find them, or don't engage them in the right way.

£14bnUK public donations in 2025, down from £15.4bn the year before. The first fall in five years.³

36%of 16–24 year olds donated or sponsored in 2024, down from 52% in 2019.⁴

Excited esports fans holding handmade signs at an event

LIVE 03 · WHAT I DO

What I Do

Gaming and esports can't be a one-off stunt, and success is unlikely without a thoughtfully planned, well-executed approach and real acumen in the space. I help leadership teams decide where (and if) these worlds fit their objectives, design the right approach, open the right doors, then build a programme that delivers and is designed to scale and recur. I can support any or all of these, depending on what you need.

Daniel Ringland being interviewed on camera

01
Assessment

Understand your cause, goals, audiences and constraints, then identify which games, esports, streamers and communities are the right fit.
02
Strategy

Develop strategic options against your goals, with rigorous prioritisation, clear trade-offs and the tough calls needed to move forward.
03
Ecosystem Partnerships

Find, vet and secure the right partners across the ecosystem, and make sure they're truly bought in and committed to the cause.
04
Fundraising Mechanics

Set up the donation platforms, broadcast activations and streaming tools that turn engagement into funds.
05
Product/Program Design

Design the programme like a product: who it's for, the mechanics that make fans take part, and a plan to test, learn and improve.
06
Delivery & Crisis Management

Hands-on from A to Z: communications, event and live broadcast production, talent and partner coordination, launch and real-time crisis response.
07
Measurement

Report impact, understand what worked and what fell short, and adjust the strategy for what comes next.
08
Capability Building

Leave your team stronger, more independent and ready to scale and grow the programme.

Get in touch Download the deck (PDF)

LIVE 04 · THE OPPORTUNITY

Sizing The Opportunity

The audience is enormous and highly engaged, and messages and money are already moving. Platforms, payment tools, esports organisations and creators willing to do good all exist. Games are projected to keep growing, with nearly 4 billion players by 2028,¹ and every campaign without games or esports in its channel strategy is leaving value on the table. The bottleneck is charities knowing the space, which is where I come in.

3.58bnpeople played video games in 2025.¹

$100M+raised by creator-led campaigns on Tiltify in 2025, up 46% year on year.²

€32.9Mraised by France's ZEvent streaming marathon in one weekend, September 2026.⁵

$145M+raised by Extra Life gaming marathons for children's hospitals since 2008.⁶

$62M+raised by Games Done Quick since 2010, from 1M+ donations.⁷

8,000+nonprofits already receiving creator fundraising through Tiltify.⁸

61%of Gen Z say a creator's involvement makes them more likely to donate.²

+36%donor retention for creators running 3+ campaigns a year vs one-offs.²

LIVE 05 · CASE STUDIES

It's Already Working

This isn't new, it's just not being used often enough. Below are some case studies that show what sort of success is possible with the right strategy, plan and execution in place.

OPL × headspace · Riot Games Oceania · 2018–2020

An esports league built youth mental health into its broadcast

When player research showed good mental health and wellbeing was the number one value for Oceanic League of Legends players, Riot Games Oceania made round 6 of the Oceanic Pro League the headspace round. The broadcast carried advice and support from headspace, Australia's National Youth Mental Health Foundation, to an audience mostly aged 16–20.¹²

It grew into an annual programme, Recall and Restore, which by 2020 also brought in Le Va and the Child Abuse Prevention Service.¹³ It was led by Daniel Ringland, who now leads Co-op Campaign.

ZEvent · France · 2016–2026

€32.9M in one weekend

Created by streamer ZeratoR, ZEvent's tenth and final edition in September 2026 brought 80+ streamers to Montpellier and around 200 more streaming remotely. It drew 1.7 million donations for 22 charities, nearly doubling its own record. Across ten editions it raised around €90M.⁵

zevent.fr ↗

#TeamWater × WaterAid · 2025

$41.7M in 31 days

MrBeast, Mark Rober and more than 10,000 creators in 144 countries rallied behind WaterAid. A single 17-hour livestream with MrBeast, xQc and Adin Ross raised $12M and set a Guinness World Record.⁹

Games Done Quick · since 2010

$28M+ for one charity

Week-long speedrun marathons on Twitch and YouTube, run twice a year. The Prevent Cancer Foundation alone has received more than $28M of GDQ's $60M+ total, with Doctors Without Borders the other long-term partner.¹⁰

Team Liquid × UNICEF

An esports org as a charity partner

A global partnership built around charity streams from Team Liquid's creators and esports talent, in-game activations, and an auction of match-worn jerseys from the Esports World Cup 2026, with proceeds going to UNICEF.¹¹

LIVE 06 · WHO DRIVES CO-OP CAMPAIGN

Who Drives Co-op Campaign

Daniel Ringland · Founder

Co-op Campaign is me, Daniel Ringland. I've spent fifteen years operating inside games and esports, from grassroots programmes and high school and university leagues to the biggest esports events the industry has ever run. Most recently I was Head of VALORANT Esports EMEA at Riot Games in Berlin. Before that, as Head of Esports and then Country Manager at Riot Games Oceania, I led the Oceanic Pro League's partnership with youth mental health charity headspace.

That means I know how publishers, esports teams, talent and platforms work, what makes a live show work, and where things break under pressure. I put that experience to work for causes, without the hype or guesswork charities often meet on their first step into gaming.

My vision, mission and values → The Co-op Campaign deck (PDF) →

Daniel Ringland, founder of Co-op Campaign

Contact

Let's find the audience waiting for your cause.

A 30-minute intro call. Tell me about your cause and I'll tell you honestly whether gaming and esports are a fit, and what a first campaign could look like.

Direct

hello@coopcampaign.com

Elsewhere

LinkedIn ↗

Sources

Give your cause a live audience.

Co-op Campaign

The Giving & Engagement Gap

What I Do

Assessment

Strategy

Ecosystem Partnerships

Fundraising Mechanics

Product/Program Design

Delivery & Crisis Management

Measurement

Capability Building